Ideas Farm



We craft powerful messages into alluring creative, capturing your customers’ eyes, ears and hearts.


We listen carefully. And we think with you. This provides insights, determining which plans to hatch and what media to harness. Our core strengths are in PRINT, DIGITAL and EXPERIENTIAL. We collaborate with long-standing partners in SOCIAL, TV and RADIO.


We have partnered with small, medium and large businesses, government and non-profits to deliver targeted print communications including advertising, collateral, packaging, books and brochures.

Smeg Display Ad Danaides Cover Grainfoods Report 505 Season Book

Smeg Australia Print Advertising

Art Direction by Anthony Mazzeri. Design by Alasdair Nicol. Other projects include promotional collateral, point of sale, press advertising, online display & content advertising, media planning & buying.

Assorted CD Packaging & Promotional Collateral

Art Direction & Design by Alasdair Nicol. Co-Art Direction by Evan Mannell (Danaides). Photography by Matthew Venables (Danaides). Original Artwork by Helen McCosker (Crab).

Grain Foods CRC Prospectus & Annual Report

Produced for Pollen Media Partners. Art Direction by Alessandra Wollaston. Design by Alasdair Nicol. Other projects produced for Pollen Meida Partners include press advertising, promotional collateral, logo design and brochures (for Coco Republic); reports and business support materials (for ACCA);

Old 505 Theatre Season Book

Art Direction & Design by Alasdair Nicol. Photography by Matthew Venables & Arunas. Other projects include promotional collateral, point of sale, press advertising and online display advertising.


We focus on the user as we build exciting and effective digital products that people find engaging. Our work includes websites, content & display advertising, and mobile apps.

NCPIC Site Hit Point for iPhone 505 eNewsletter Smeg Online Ad

NCPIC Websites (for WOPR)

Art Direction by Sam Bauers & Alasdair Nicol. Design by Anne-Louise Dadak, The National Grid, Sam Bauers. Development by Daniel Callaghan, Sam Bauers. Project Management by Alasdair Nicol. Photography by Matthew Venables. Other projects include micro-sites, print collateral, exhibition curation & production.

Hit Point for iPhone

Development by Graham Nicol. Art Direction and Design by Alasdair Nicol.

Smeg Australia Display Advertising

Art Direction & Design by Alasdair Nicol & Anthony Mazzeri. Development by Graham Nicol. Other projects include content advertising, advertorials, print advertising, point of sale, promotional collateral, media planning and buying.

The 505s eNewsletters & Display Advertising

Art Direction & Designby Alasdair Nicol. Development by Graham Nicol. Photography by Matthew Venables & Arunas. Other projects include promotional collateral, point of sale, season book and press advertising.


We have unique experience creating and producing bespoke large-scale public art, installations and scenic decor for major events. Our team works from creative concept development through stakeholder communication, documentation, engineering, logistics and installation.

Rocks Windmill FIFA Fanfest MYER Season Launch Sydney Festival Opening Night

The Rocks Windmill (for SHFA)

Design by Joey Ruigrok, Van Der Werven & Paul Gazzola. Project Managment by Alasdair Nicol. Site Management by Alistair Wyatt. Construction Management by Damion Holling.

Sydney International FIFA FanFest - Scenic Decor

Scenic Decor Creative Direction by Alasdair Nicol. Curation by Michelle McCosker. Creative Production by Jess cook & Kali Reid. Original Artwork by Helen McCosker. Photography © Matthew Venables.

Myer Spring Summer Season Launch - Stage Set

Event Production Co-ordination by Alistair Wyatt (for Rizer). Creative Direction by Gloss Creative. Design Resolution, Creative Production & installation Management by Alasdair Nicol.

Sydney Festival First Night - Scenic Decor

Creative Direction & Design by 107 Projects including Michelle McCosker, Jess Cook, Kali Reid and Jesse Cox. Production Management by Alasdair Nicol.


Great conversations go both ways. We’d love to listen to your story and chat about how we can work together.

Ideas Farm is based in Redfern, Sydney Australia.

Phone Us

+61 2 8607 8888

Contact Us

Contact Form Processing