Ideas Farm

Scenic decor installations for FIFA Fan Fest

To coincide with the 2010 FIFA World Cup, Sydney’s Darling Harbour was transformed into one of FIFA’s six International Fan Fest sites for the duration of the tournament. We worked with the NSW Department of Premier and Cabinet – Community Engagement and Events, and our team of local artists to create bespoke scenic decor installations. [...]
Print & online advertising for SMEG Australia

Working alongside media strategists Madison Avenue and featuring the creative excellence of Anthony Mazzeri, the Ideas Farm is responsible for Smeg Australia’s advertising elements. We’re excited to be consolidating and evolving this world leader in the home appliance market. Click through for more information.
Hand-woven art installations for Pinkstone Playground

Working with a team of nearly twenty local weavers, Ideas Farm produced and production managed this alternative playground equipment in Pinkstone Playground. Click here for more information on this City of Sydney commissioned project.
CD packaging & promotional collateral for The Alcohotlicks

Continuing a strong and oft collaborative working relationship that’s been built over a decade’s work, the Ideas Farm have recently produced the CD art and promotional material for Sydney’s exhilaratingly hot and 2012 JARA Award winning The Alcohotlicks. Click through for more information.
CD packaging for RMB

The Ideas Farm was engaged to produce the packaging for RMB’s debut album, ‘Free Running’. The album has a verve for life coupled with delightfully meandering sax solos. We looked to capture both these elements in an image-led design. Click through for more information.

Smeg Australia

Working alongside media strategists Madison Avenue, the Ideas Farm coordinates production, design and online creative for Smeg Australia. Responsible for delivery of the brand’s advertising elements in print and online we’re excited to be consolidating and evolving the position of this world leader in the home appliance market. Smeg remains a family-owned operation with a [...]

Parramatta Lanes

Ideas Farm provided a range of bespoke and scenic decor elements for Parramatta City Council’s inaugural Parramatta Lanes. The event filled four of the CBD’s lanes with food and art across four days in October 2012. Several of the elements utilised recycled outdoor print industry waste. Erby Place Grasshopper Bar & Asian Hawker Markets Giant [...]

Pinkstone Playground Weavings

Ideas Farm produced and production managed the creation and installation of two giant weavings in Pinkstone Playground (Erskineville NSW) for Reef Knot. Commissioned by City of Sydney, these permanent artworks are presented as an alternative to standard playground equipment. Taking the form of a nest and a coccoon, the weavings took nine months to complete [...]

WOPR

Working with WOPR, the Ideas Farm has recently completed a three year contract managing the implementation of a family of sites for the National Cannabis Prevention & Information Centre (NCPIC). This federally funded body is affiliated with the National Drug and Alcohol Research Centre and seven other national consortium partners. The family of sites included [...]